[6th Edition - MYC] Asset Library: Save Inspiration, Find Templates, & Centralize UGC

Good afternoon everyone!

Welcome back to the journey of building the future of higher ed social media intelligence.

Thank you for following along. If you're new here, the purpose of this newsletter is to keep y'all informed on what's working & new, and the occasional ask for feedback to help shape the product further.

I can’t count and somehow skipped the 5th edition… oops (sorry for any confusion). That said, it’s been great getting back into the full swing of things. We started with momentum and have since shifted to much bigger-ticket product initiatives for Reach (such as, well actually letting y’all post through the platform). I’ve legitimately been working on the same page for about three days straight now (only slightly losing my mind), but the puzzle pieces are really starting to come together. Let’s dive in.

TL;DR (Too Long, Didn’t Read)

• Asset Library

  • Store Images

  • Leverage forms for UGC

  • Save inspiration from Research

  • Crowdsourced templates to save time

• MeetYourClass brings in more higher ed technical talent!

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WHAT’S NEW

Introducing the Asset Library!

You are now able to store images & videos directly in Reach! The goal is to have a centralized place to keep favorite ideas, images, and videos to easily expedite the content creation process. We believe this will evolve into being the best way to leverage students for UGC!

Find & Share Graphic Templates

Hopping on trends can take a lot of time to edit the perfect graphic, not to mention the different tools everyone uses! In the theme of allowing ideas to go to created posts as quickly as possible, we're introducing a community-powered template library. The Reach team will always make sure to find the best templates so you can keep creating!

Save Inspiration For Later Directly from Research!

Come across posts you like as a reference? Save as Inspiration allows you to save posts you find in Research for later. Whether it's a trend you know you'll want to hop on or great captions, make it easy to continue your workflow in one place!

CHALLENGES / ASKS / WHAT’S NEXT

What’s Coming: Idea Storage

This has been consuming much of my time lately. The goal is to build a full work-cycle content planning tool where teams can keep all ideas and drafts within the platform and move seamlessly into scheduling content.

MeetYourClass Announcement

MeetYourClass has officially acquired Sightline, a boutique higher-ed data science consulting firm. If you’ve ever interacted with Ashley Kern from Sightline (she’s joined several calls and worked closely with our team), you’ve already seen the impact they bring. Sightline adds decades of higher-education experience and a trusted network of affiliates and advisors that will help us evolve MeetYourClass into a truly data science– and AI-enabled powerhouse.

Check out my LinkedIn announcement for more details.

As always, I appreciate you all for your help so far. I'm very excited to keep this going. Be on the lookout on Fridays for my quick updates.

We're always seeking your valuable advice and feedback. If you have any insights, thoughts, or ideas that you believe can contribute to our growth, we're all ears.

Thank you, once again, for being a part of our journey.

Best regards,

Blake

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