The Reach Report
A higher ed social newsletter — practical insights for enrollment, admissions, and student engagement teams.
Get it in your inbox — never miss a trend, campaign, or idea from across higher ed social.
Latest issue
October 5, 2026 · Blake Mischley
Instagram Releases a Reels Guide & Pew Maps Social Media Usage | Reach Report No. 29
October 5th, 2026 | The Weekly Reach Report | Instagram maps out Reels by length, Carnegie Mellon lands a record $3 billion gift, and National Coffee Day fills campus feeds.
Read more →Recent issues
September 28, 2026 · Blake Mischley
Instagram Explains Its Algorithm & The FAFSA Opens Early Again | Reach Report No. 28
September 28th, 2026 | The Weekly Reach Report | Instagram explains how its feed ranks posts, the FAFSA opens early again, and a chalk circle gets campus dancing.
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September 21, 2026 · Blake Mischley
What Analyzing 500 College's Instagram Story Highlights Revealed | Reach Report No. 27
September 21st, 2026 | The Weekly Reach Report | We studied 500 college Story Highlights, Threads becomes free podcast distribution, and a dancing dog takes over campus footage.
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September 14, 2026 · Blake Mischley
Instagram Lets You Add Tagged Posts to Your Grid & Meta Launches Muse | Reach Report No. 26
September 14th, 2026 | The Weekly Reach Report | Tagged posts can now live on your own grid, Meta ships a free AI agent, and TikTok publishing goes live in Reach.
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September 8, 2026 · Blake Mischley
TikTok Reinvents the Comment Section & College Colors Day Takes Over the Feed | Reach Report No. 25
September 8th, 2026 | The Weekly Reach Report | Voice, photo, and poll comments hit TikTok, Snapchat opens its black box, and College Colors Day floods campus feeds.
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August 31, 2026 · Blake Mischley
Meta Settles Teen Safety & Direct Admission Expands Across The Country | Reach Report No. 24
August 31, 2026 | The Weekly Reach Report | Unpacking Meta's $18 billion rewrite of the teen account, along with what the first week of classes did to campus feeds.
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August 24, 2026 · Blake Mischley
Students Use TikTok to Find Scholarships & New YouTube Updates | Reach Report No. 23
August 24, 2026 | The Weekly Reach Report | Unpacking a Monday rewrite of the YouTube view count, along with what move-in did to higher ed feeds.
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August 17, 2026 · Blake Mischley
Federal Government Lifts TikTok Ban & X Open Sources Its Algorithm | Reach Report No. 22
August 17, 2026 | The Weekly Reach Report | Diving into recent social media news and trends, along with what happened this week in higher ed social.
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August 10, 2026 · Blake Mischley
Pick an Emoji + Follow the Line & Posts That Are Kinda Chic | Reach Report No. 21
August 06, 2026 | The Weekly Reach Report | Diving into recent social media news and trends, along with what happened this week in higher ed social.
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August 5, 2026 · Blake Mischley
Reach is Officially Live - Check Out Our Launch!
Read more →![[19th Edition - MYC] Reach is Gearing Up for Launch!](/_next/image?url=https%3A%2F%2Fbeehiiv-images-production.s3.amazonaws.com%2Fuploads%2Fasset%2Ffile%2Fa9bcf4c8-e10e-43de-b340-ec649960394e%2FReach-Report-Thumbnail__1_.png%3Ft%3D1785878103&w=3840&q=75)
May 18, 2026 · Blake Mischley
[19th Edition - MYC] Reach is Gearing Up for Launch!
Read more →![[18th Edition - MYC] Content Sourcing Forms, Schedule Posting Natively, Accessibility & More!](/_next/image?url=https%3A%2F%2Fbeehiiv-images-production.s3.amazonaws.com%2Fuploads%2Fasset%2Ffile%2F314fef7a-3e6c-45a1-991d-2ffc7aaaa33a%2FReach-Report-Thumbnail__2_.png%3Ft%3D1785879805&w=3840&q=75)
April 10, 2026 · Blake Mischley
[18th Edition - MYC] Content Sourcing Forms, Schedule Posting Natively, Accessibility & More!
Read more →March 20, 2026 · Blake Mischley
[16th Edition - MYC] Trending Content Summary
Read more →March 13, 2026 · Blake Mischley
[15th Edition - MYC] Content Gap & Alumni Accounts
Read more →March 6, 2026 · Blake Mischley
[14th Edition - MYC] More Improvements to Researching & Ideas
Read more →February 27, 2026 · Blake Mischley
[13th Edition - MYC] Email Notifications + Fun Reports
Read more →February 20, 2026 · Blake Mischley
[12th Edition - MYC] AI for Alt Text & Voice Guidelines
Read more →February 13, 2026 · Blake Mischley
[11th Edition - MYC] Import Ideas from CSVs to Publishing
Read more →February 6, 2026 · Blake Mischley
[10th Edition - MYC] Inviting Team Members + Excluding Tags
Read more →January 30, 2026 · Blake Mischley
[9th Edition - MYC] Improved Research + More Colleges
Read more →From the team behind Reach
Reach helps admissions and marketing teams understand what students are saying, creating, and engaging with across social platforms — with research, publishing, and benchmarks built exclusively for higher education.
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