At a community college the social account is one person's afternoon, and the term it is marketing starts in a few weeks. The tooling either gives that person hours back or quietly takes more.
Medians across 192 tracked public community college Instagram accounts · last 30 days
1.5%
-0.7 pt vs main accountsengagements ÷ followers
4.1
+0.9 posts/wk vs main accountsposts / week
Move In/Move Out
3.5% median ER · 44 posts
+2.1%
-0.1 pt vs main accountsfollowers, last 30 days
Across 187 tracked public community college Instagram accounts, the median engagement rate is 1.5 percent, and across 192 the median cadence is 4.1 posts per week.
We publish follower-growth figures once we hold enough snapshot history to report them honestly.
Community college accounts post most on Thursdays between 12 and 4 PM local time, across 191 tracked accounts.
Across 44 Move In/Move Out posts in the last 30 days, tracked public community college Instagram accounts earn a median engagement rate of 3.5 percent — the highest of any content type.
Across 44 posts in this category, Move In/Move Out posts have a median engagement rate of 3.5 percent.
Across 45 posts in this category, Memes/Comedy posts have a median engagement rate of 1.9 percent.
Across 266 posts in this category, Athletic posts have a median engagement rate of 1.9 percent.
Among the 49 tracked institutions with Under 1K students, the median follower count is 1,835 followers.
Among the 103 tracked institutions with 1K – 5K students, the median follower count is 4,749 followers.
Among the 26 tracked institutions with 5K – 10K students, the median follower count is 12,331.5 followers.
Among the 11 tracked institutions with 10K – 20K students, the median follower count is 14,753 followers.
Among the 3 tracked institutions with 20K – 30K students, the median follower count is 7,467 followers.
Figures cover the last 30 days of posts. Last updated September 12, 2026.
Explore the full Instagram benchmarks →Medians across 36 tracked public community college Facebook accounts · last 30 days
0.3%
on par with main accountsengagements ÷ followers
1.5
+0.1 posts/wk vs main accountsposts / week
Orientation
0.3% median ER · 39 posts
+0.5%
on par with main accountsfollowers, last 30 days
Across 33 tracked public community college Facebook accounts, the median engagement rate is 0.3 percent, and across 36 the median cadence is 1.5 posts per week.
We publish follower-growth figures once we hold enough snapshot history to report them honestly.
Community college accounts post most on Wednesdays between 11 AM and 1 PM local time, across 35 tracked accounts.
Across 39 Orientation posts in the last 30 days, tracked public community college Facebook accounts earn a median engagement rate of 0.3 percent — the highest of any content type.
Across 39 posts in this category, Orientation posts have a median engagement rate of 0.3 percent.
Across 106 posts in this category, Campus Life posts have a median engagement rate of 0.2 percent.
Across 38 posts in this category, Campus Traditions posts have a median engagement rate of 0.2 percent.
Among the 9 tracked institutions with Under 1K students, the median follower count is 8,230 followers.
Among the 19 tracked institutions with 1K – 5K students, the median follower count is 14,556 followers.
Among the 5 tracked institutions with 5K – 10K students, the median follower count is 33,560 followers.
Among the 2 tracked institutions with 10K – 20K students, the median follower count is 25,411.5 followers.
Among the 1 tracked institutions with 20K – 30K students, the median follower count is 46,514 followers.
Figures cover the last 30 days of posts. Last updated September 12, 2026.
Explore the full Facebook benchmarks →Community college accounts grow fastest on Instagram — a median +2.1 percent in 30 days across 16 accounts, against +0.5 percent on Facebook.
On Instagram, the median 30-day follower growth across 16 tracked accounts is +2.1 percent.
On Facebook, the median 30-day follower growth across 8 tracked accounts is +0.5 percent.
Across this cohort's tracked accounts, 148 maintain a Facebook presence, 41.3 percent of the cohort.
Across the baseline cohort's tracked accounts, 3,345 maintain a Facebook presence, 41.4 percent of that cohort.
Shares are computed over tracked accounts on every platform, so they describe where these teams maintain accounts rather than how those accounts perform.
Public two-year colleges, community, technical and junior, whose commuter, working and transfer students enroll for a credential or a job, several terms a year. Their accounts market programs and terms, not a campus, and the constraint is hours, not ideas.
A term of registration pushes and program spotlights is planned in one sitting and scheduled across every account the college runs; workforce-partner requests land in one queue, not four inboxes. Peer comparison is against community colleges, not residential universities.
The same tooling runs every account an institution speaks through, and what four-year enrollment offices publish is worth reading against a cycle that turns three times a year.
Community and technical colleges plan enrollment-cycle campaigns in Reach, keep program and workforce-partner requests in one queue, and compare against peers of their own type. Detailed accounts follow as colleges are ready to share them.
That is the team size we expect here, and the answer is batching: plan a term's recurring content once, schedule it everywhere, keep the daily work to responding. Requests arrive in one place; the supervisor's report is generated, not assembled.
The audience already lives in the service area, the decision is about a program rather than a campus, and the cycle repeats several times a year, so cost, length, schedule, credential and transfer path beat lifestyle content.
Posts that answer a logistics question: whether evening or weekend sections exist, whether childcare is available, what aid covers part-time, how long a certificate takes, who teaches it. Adult learners are making a scheduling decision first.
This page publishes median performance for tracked public community college accounts with the sample size beside every figure: medians, so one viral post cannot set the bar. Connect your account to compare against that cohort or chosen peers.
Reach measures how higher education social teams actually post, so you can compare your own accounts against the cohorts these figures come from and see the gap in your own numbers.