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The Reach Report

A higher ed social newsletter — practical insights for enrollment, admissions, and student engagement teams.

Get it in your inbox — never miss a trend, campaign, or idea from across higher ed social.

Latest issue

Instagram Tests 90-Minute Videos & Halloween Takes Over Campus Feeds | Reach Report No. 33

November 2, 2026 · Blake Mischley

Instagram Tests 90-Minute Videos & Halloween Takes Over Campus Feeds | Reach Report No. 33

November 2nd, 2026 | The Weekly Reach Report | Instagram tests 90-minute videos, campus costume photos take over higher ed feeds, and Reddit rolls out a For You feed.

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Recent issues

Instagram Rewards Fresh Reels & The Reach Instagram Rankings Are Here | Reach Report No. 32

October 26, 2026 · Blake Mischley

Instagram Rewards Fresh Reels & The Reach Instagram Rankings Are Here | Reach Report No. 32

October 26th, 2026 | The Weekly Reach Report | Instagram pushes its freshest Reels, the first Reach Rankings crown top college accounts, and Transfer Student Week fills the feed.

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LinkedIn Tests a Network Feed & Ask YouTube Opens to Everyone | Reach Report No. 31

October 19, 2026 · Blake Mischley

LinkedIn Tests a Network Feed & Ask YouTube Opens to Everyone | Reach Report No. 31

October 19th, 2026 | The Weekly Reach Report | LinkedIn tests a feed just for your network, Ask YouTube reaches every U.S. user, and a survey shows how students research colleges.

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Meta Blocks Ads to TikTok & Common App Unpacks the First-Gen Label | Reach Report No. 30

October 12, 2026 · Blake Mischley

Meta Blocks Ads to TikTok & Common App Unpacks the First-Gen Label | Reach Report No. 30

October 12th, 2026 | The Weekly Reach Report | Meta blocks ads that send people to TikTok, Common App unpacks the first-gen label, and a pet video trend inspires a campus tour.

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Instagram Releases a Reels Guide & Pew Maps Social Media Usage | Reach Report No. 29

October 5, 2026 · Blake Mischley

Instagram Releases a Reels Guide & Pew Maps Social Media Usage | Reach Report No. 29

October 5th, 2026 | The Weekly Reach Report | Instagram maps out Reels by length, Carnegie Mellon lands a record $3 billion gift, and National Coffee Day fills campus feeds.

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Instagram Explains Its Algorithm & The FAFSA Opens Early Again | Reach Report No. 28

September 28, 2026 · Blake Mischley

Instagram Explains Its Algorithm & The FAFSA Opens Early Again | Reach Report No. 28

September 28th, 2026 | The Weekly Reach Report | Instagram explains how its feed ranks posts, the FAFSA opens early again, and a chalk circle gets campus dancing.

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What Analyzing 500 College's Instagram Story Highlights Revealed | Reach Report No. 27

September 21, 2026 · Blake Mischley

What Analyzing 500 College's Instagram Story Highlights Revealed | Reach Report No. 27

September 21st, 2026 | The Weekly Reach Report | We studied 500 college Story Highlights, Threads becomes free podcast distribution, and a dancing dog takes over campus footage.

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Instagram Lets You Add Tagged Posts to Your Grid & Meta Launches Muse | Reach Report No. 26

September 14, 2026 · Blake Mischley

Instagram Lets You Add Tagged Posts to Your Grid & Meta Launches Muse | Reach Report No. 26

September 14th, 2026 | The Weekly Reach Report | Tagged posts can now live on your own grid, Meta ships a free AI agent, and TikTok publishing goes live in Reach.

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TikTok Reinvents the Comment Section & College Colors Day Takes Over the Feed | Reach Report No. 25

September 8, 2026 · Blake Mischley

TikTok Reinvents the Comment Section & College Colors Day Takes Over the Feed | Reach Report No. 25

September 8th, 2026 | The Weekly Reach Report | Voice, photo, and poll comments hit TikTok, Snapchat opens its black box, and College Colors Day floods campus feeds.

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Meta Settles Teen Safety & Direct Admission Expands Across The Country | Reach Report No. 24

August 31, 2026 · Blake Mischley

Meta Settles Teen Safety & Direct Admission Expands Across The Country | Reach Report No. 24

August 31, 2026 | The Weekly Reach Report | Unpacking Meta's $18 billion rewrite of the teen account, along with what the first week of classes did to campus feeds.

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Students Use TikTok to Find Scholarships & New YouTube Updates | Reach Report No. 23

August 24, 2026 · Blake Mischley

Students Use TikTok to Find Scholarships & New YouTube Updates | Reach Report No. 23

August 24, 2026 | The Weekly Reach Report | Unpacking a Monday rewrite of the YouTube view count, along with what move-in did to higher ed feeds.

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Federal Government Lifts TikTok Ban & X Open Sources Its Algorithm | Reach Report No. 22

August 17, 2026 · Blake Mischley

Federal Government Lifts TikTok Ban & X Open Sources Its Algorithm | Reach Report No. 22

August 17, 2026 | The Weekly Reach Report | Diving into recent social media news and trends, along with what happened this week in higher ed social.

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Pick an Emoji + Follow the Line & Posts That Are Kinda Chic | Reach Report No. 21

August 10, 2026 · Blake Mischley

Pick an Emoji + Follow the Line & Posts That Are Kinda Chic | Reach Report No. 21

August 06, 2026 | The Weekly Reach Report | Diving into recent social media news and trends, along with what happened this week in higher ed social.

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Reach is Officially Live - Check Out Our Launch!

August 5, 2026 · Blake Mischley

Reach is Officially Live - Check Out Our Launch!

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[19th Edition - MYC] Reach is Gearing Up for Launch!

May 18, 2026 · Blake Mischley

[19th Edition - MYC] Reach is Gearing Up for Launch!

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[18th Edition - MYC] Content Sourcing Forms, Schedule Posting Natively, Accessibility & More!

April 10, 2026 · Blake Mischley

[18th Edition - MYC] Content Sourcing Forms, Schedule Posting Natively, Accessibility & More!

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March 20, 2026 · Blake Mischley

[16th Edition - MYC] Trending Content Summary

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March 13, 2026 · Blake Mischley

[15th Edition - MYC] Content Gap & Alumni Accounts

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March 6, 2026 · Blake Mischley

[14th Edition - MYC] More Improvements to Researching & Ideas

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From the team behind Reach

Reach helps admissions and marketing teams understand what students are saying, creating, and engaging with across social platforms — with research, publishing, and benchmarks built exclusively for higher education.

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