How two campuses turn data into posts· Oct. 15Save your seat
Q3 2026 rankingsData through Sep 30, 2026

Top Large College Instagram Accounts

234 large schools ranked on follower growth and median engagement rate for Q3 2026.

Large schools

234 ranked schools

Follower growth from Jul 1 to Sep 30, 2026

  1. 1UM
    University of Memphis
    @uofmemphis
    +11.76%
  2. 2TU
    Tufts University
    @tuftsuniversity
    +11.28%
  3. 3UC
    University of Illinois Chicago
    @thisisuic
    +9.47%
  4. 4BU
    Bowling Green State University
    @officialbgsu
    +8.67%
  5. 5NU
    National University
    @nationaluniversity
    +8.57%
  6. 6HU
    Harvard University
    @harvard
    +8.06%
  7. 7WU
    Western Michigan University
    @westernmichu
    +7.94%
  8. 8UG
    University of North Georgia
    @uofnorthgeorgia
    +7.73%
  9. 9UM
    University of Mississippi
    @olemiss
    +7.71%
  10. 10NU
    New York University
    @nyuniversity
    +7.47%

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Median engagement rate per post, Jul 1 to Sep 30, 2026

  1. 1EU
    East Carolina University
    @eastcarolinauniv
    4.24%
  2. 2CM
    California State University-San Marcos
    @csusm
    4.08%
  3. 3CH
    California State University-Dominguez Hills
    @csudominguezhills
    3.89%
  4. 4VU
    Virginia Polytechnic Institute and State University
    @virginia.tech
    3.60%
  5. 5WU
    Washington State University
    @wsuspokane
    3.39%
  6. T6 tiedJU
    James Madison University
    @jamesmadisonuniversity
    3.29%
  7. T6 tiedUF
    University of North Florida
    @uofnorthflorida
    3.29%
  8. 8BU
    Bowling Green State University
    @officialbgsu
    3.26%
  9. 9CU
    California State University-Northridge
    @csun_edu
    3.17%
  10. 10UO
    University of Nebraska at Omaha
    @unomaha
    3.07%

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How the rankings work

Reach ranks every eligible US college Instagram account once a quarter. Results are frozen when they publish and change only through a dated correction listed below.

1,000

followers minimum at quarter end

6

posts minimum for engagement

3 sizes

by full-time enrollment

Sep 30, 2026

data through

Computed Oct 1, 2026

  • Small, under 3,000 students
  • Medium, 3,000 to 9,999
  • Large, 10,000 or more

Follower growth

Growth is the change in followers across the quarter as a percent of the starting count. It uses the counts closest to the first and last day, within 7 and 3 days.

Engagement rate

Engagement is the median of each post's likes plus comments divided by followers. The median keeps one viral post from winning a list.

Who qualifies

  • A US school account with at least 1,000 followers at quarter end
  • At least 6 posts in the quarter for engagement lists
  • A follower count near the quarter start for growth lists
  • Size lists include 4-year schools only, grouped by IPEDS full-time enrollment
  • Standalone law, MD and DO schools are left out

Tied schools share a rank and are listed alphabetically.

The two metrics are ranked separately and never blended.

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