How two campuses turn data into posts· Oct. 15Save your seat
Q3 2026 rankingsData through Sep 30, 2026

College Instagram Rankings

Every quarter Reach ranks US college Instagram accounts on follower growth and engagement rate. Find your school or browse the top 10 in every list.

National top 10s

Main accounts compete by school size, while alumni and admissions accounts get lists of their own.

Small schools

958 ranked schools

Follower growth from Jul 1 to Sep 30, 2026

  1. 1LU
    Life Pacific University
    @lpuniversity
    +37.53%
  2. 2TU
    Texas A&M University-Victoria
    @tamu_victoria
    +36.93%
  3. 3BU
    Brigham Young University-Hawaii
    @byuhawaii
    +34.88%
  4. 4UV
    University of Silicon Valley
    @universityofsiliconvalley
    +32.43%
  5. 5UA
    United States Merchant Marine Academy
    @kingspoint_usmma
    +29.30%
  6. 6FE
    Franklin W Olin College of Engineering
    @olincollege
    +27.59%
  7. 7GU
    Golden Gate University
    @goldengateuniversity
    +24.43%
  8. 8EC
    Edgewood College
    @edgewooduniversityofficial
    +24.34%
  9. 9WU
    Wheeling University
    @wheelinguniv
    +23.20%
  10. 10LU
    La Sierra University
    @lasierrauniversity
    +21.53%

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Median engagement rate per post, Jul 1 to Sep 30, 2026

  1. 1IU
    Immaculata University
    @immaculatau
    8.74%
  2. 2WC
    Wisconsin Lutheran College
    @wisconsinlutheran
    7.38%
  3. 3SU
    Southwestern Christian University
    @southwestern_christian
    6.86%
  4. 4EC
    Eureka College
    @eurekacollege1855
    6.78%
  5. 5YU
    York University
    @yorkunebraska
    6.41%
  6. 6DU
    Dominican University
    @dominicanu
    6.27%
  7. 7SU
    Southwest Minnesota State University
    @smsutoday
    6.24%
  8. T8 tiedCC
    Colby-Sawyer College
    @colbysawyercollege
    6.07%
  9. T8 tiedSS
    Southeastern Baptist Theological Seminary
    @judson.college
    6.07%
  10. 10TS
    The University of the South
    @sewanee_univofthesouth
    6.05%

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Medium schools

366 ranked schools

Follower growth from Jul 1 to Sep 30, 2026

  1. 1MU
    MCPHS University
    @mcphs
    +23.04%
  2. 2UC
    University of Missouri-Kansas City
    @umkcinkansascity
    +18.22%
  3. 3UL
    University of Missouri-St Louis
    @umsl
    +15.86%
  4. 4UU
    Unity Environmental University
    @unityonsocial
    +15.79%
  5. 5BC
    Babson College
    @babsoncollege
    +11.84%
  6. 6HT
    Harrisburg University of Science and Technology
    @harrisburguniversity
    +11.58%
  7. 7CT
    CUNY New York City College of Technology
    @citytechcuny
    +11.52%
  8. 8FU
    Fort Hays State University
    @forthaysstate
    +11.43%
  9. 9RU
    Rutgers University-Camden
    @rutgers_camden
    +10.74%
  10. 10XU
    Xavier University
    @xavieruniversity
    +10.01%

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Median engagement rate per post, Jul 1 to Sep 30, 2026

  1. 1WU
    Westcliff University
    @westcliffuniversity
    6.85%
  2. 2UC
    University of Wisconsin-La Crosse
    @uwlax
    5.53%
  3. 3SC
    Siena College
    @sienauniversity
    5.34%
  4. 4SU
    Saint Xavier University
    @sxucougars
    4.92%
  5. 5LU
    Lander University
    @landeruniversity
    4.60%
  6. 6PU
    Pittsburg State University
    @pittsburg_state
    4.46%
  7. 7WU
    Wingate University
    @wingateuniv
    4.45%
  8. 8CU
    Christopher Newport University
    @christophernewportu
    4.28%
  9. 9LU
    Louisiana Tech University
    @louisianatech
    4.17%
  10. 10AU
    Angelo State University
    @angelostate
    4.03%

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Large schools

234 ranked schools

Follower growth from Jul 1 to Sep 30, 2026

  1. 1UM
    University of Memphis
    @uofmemphis
    +11.76%
  2. 2TU
    Tufts University
    @tuftsuniversity
    +11.28%
  3. 3UC
    University of Illinois Chicago
    @thisisuic
    +9.47%
  4. 4BU
    Bowling Green State University
    @officialbgsu
    +8.67%
  5. 5NU
    National University
    @nationaluniversity
    +8.57%
  6. 6HU
    Harvard University
    @harvard
    +8.06%
  7. 7WU
    Western Michigan University
    @westernmichu
    +7.94%
  8. 8UG
    University of North Georgia
    @uofnorthgeorgia
    +7.73%
  9. 9UM
    University of Mississippi
    @olemiss
    +7.71%
  10. 10NU
    New York University
    @nyuniversity
    +7.47%

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Median engagement rate per post, Jul 1 to Sep 30, 2026

  1. 1EU
    East Carolina University
    @eastcarolinauniv
    4.24%
  2. 2CM
    California State University-San Marcos
    @csusm
    4.08%
  3. 3CH
    California State University-Dominguez Hills
    @csudominguezhills
    3.89%
  4. 4VU
    Virginia Polytechnic Institute and State University
    @virginia.tech
    3.60%
  5. 5WU
    Washington State University
    @wsuspokane
    3.39%
  6. T6 tiedJU
    James Madison University
    @jamesmadisonuniversity
    3.29%
  7. T6 tiedUF
    University of North Florida
    @uofnorthflorida
    3.29%
  8. 8BU
    Bowling Green State University
    @officialbgsu
    3.26%
  9. 9CU
    California State University-Northridge
    @csun_edu
    3.17%
  10. 10UO
    University of Nebraska at Omaha
    @unomaha
    3.07%

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Alumni accounts

308 ranked schools

Follower growth from Jul 1 to Sep 30, 2026

  1. 1HC
    Hope College
    @hopecollegealumni
    +30.44%
  2. 2TU
    Tufts University
    @tufts_alumni
    +15.12%
  3. 3TU
    Tarleton State University
    @tarletonalumni
    +14.99%
  4. 4UW
    University of Wyoming
    @uwyoalumni
    +14.87%
  5. 5TS
    The University of the South
    @sewanee_alumni_parents
    +13.88%
  6. 6NU
    Northwestern University
    @northwesternalumni
    +11.47%
  7. 7UP
    University of Maryland-College Park
    @maryland_alumni
    +11.46%
  8. 8UB
    University of California-Santa Barbara
    @ucsbalumni
    +11.45%
  9. 9UT
    University of Tampa
    @utampaalumni
    +11.39%
  10. 10UM
    University of Mississippi
    @olemissalumniassociation
    +11.11%

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Median engagement rate per post, Jul 1 to Sep 30, 2026

  1. 1TS
    The University of the South
    @sewanee_alumni_parents
    8.23%
  2. 2UH
    University of Houston
    @houston_alumni
    6.10%
  3. 3UD
    University of Denver
    @dualumni
    5.47%
  4. 4HC
    Hope College
    @hopecollegealumni
    5.41%
  5. 5RC
    Rollins College
    @rollinsalumni
    5.07%
  6. 6SU
    Southern Utah University
    @suualumni
    4.72%
  7. 7DU
    Drake University
    @drakealumni
    4.69%
  8. 8IU
    Idaho State University
    @idahostatealumni
    4.30%
  9. 9OU
    Oregon State University
    @oregonstatealumni
    4.20%
  10. 10WU
    Willamette University
    @willamettealumni
    4.13%

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Admissions accounts

180 ranked schools

Follower growth from Jul 1 to Sep 30, 2026

  1. 1VU
    Valdosta State University
    @valdostastate_admissions
    +32.27%
  2. 2UM
    University of Montana
    @umtadmissions
    +18.23%
  3. 3AU
    Austin Peay State University
    @apsuadmissions
    +17.33%
  4. 4UC
    University of Illinois Chicago
    @apply2uic
    +14.07%
  5. 5AU
    Arizona State University
    @futuresundevils
    +13.87%
  6. 6UT
    University of Toledo
    @utoledoadmission
    +12.44%
  7. 7KU
    Kansas State University
    @kansasstatebound
    +12.15%
  8. 8UW
    University of Wisconsin-Stout
    @uwstoutadmissions
    +10.85%
  9. 9TU
    Texas State University
    @txstadmissions
    +10.69%
  10. 10IP
    Indiana University of Pennsylvania
    @iupadmissions
    +10.25%

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Median engagement rate per post, Jul 1 to Sep 30, 2026

  1. 1AU
    Austin Peay State University
    @apsuadmissions
    12.85%
  2. 2NU
    Northwest Nazarene University
    @nnuadmissions
    9.62%
  3. 3TU
    Texas Lutheran University
    @tluadmissions
    9.24%
  4. 4US
    University of Puget Sound
    @pugetsoundadmission
    8.60%
  5. 5MU
    Muskingum University
    @muskieadmission
    8.49%
  6. 6LC
    Lebanon Valley College
    @lvcadmissions
    8.28%
  7. 7PC
    Paul Quinn College
    @paulquinnadmissions
    7.93%
  8. 8SU
    Samford University
    @choosesamford
    7.68%
  9. 9WU
    Western Connecticut State University
    @wcsuadmissions
    7.20%
  10. 10AU
    Angelo State University
    @goangelostate
    7.06%

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Most decorated schools

Schools with the most top-10 finishes across every list and both metrics.

  1. 1UA
    United States Merchant Marine Academy
    @kingspoint_usmmaStrongest in New York
    5 top-10 finishes3× #1
  2. 2BU
    Bowling Green State University
    @officialbgsuStrongest in Large schools
    5 top-10 finishes
  3. 3SU
    Southwest Minnesota State University
    @smsutodayStrongest in Minnesota
    4 top-10 finishes3× #1
  4. 4WU
    Wheeling University
    @wheelingunivStrongest in West Virginia
    4 top-10 finishes2× #1
  5. 5CC
    Colby-Sawyer College
    @colbysawyercollegeStrongest in New Hampshire
    4 top-10 finishes1× #1
  6. 6EC
    Eureka College
    @eurekacollege1855Strongest in Illinois
    4 top-10 finishes1× #1
  7. 7LU
    Lander University
    @landeruniversityStrongest in South Carolina
    4 top-10 finishes1× #1
  8. 8WC
    Wisconsin Lutheran College
    @wisconsinlutheranStrongest in Wisconsin
    4 top-10 finishes1× #1
  9. 9FU
    Fort Hays State University
    @forthaysstateStrongest in Kansas
    4 top-10 finishes
  10. 10UM
    University of Mississippi
    @olemissStrongest in Mississippi
    4 top-10 finishes

Rankings by state

Every state and DC has its own list, with every school size ranked together.

Alabama, 25 ranked schoolsAlaska, 4 ranked schoolsArizona, 11 ranked schoolsArkansas, 19 ranked schoolsCalifornia, 115 ranked schoolsColorado, 20 ranked schoolsConnecticut, 26 ranked schoolsDelaware, 4 ranked schoolsDistrict of Columbia, 9 ranked schoolsFlorida, 54 ranked schoolsGeorgia, 43 ranked schoolsHawaii, 6 ranked schoolsIdaho, 9 ranked schoolsIllinois, 54 ranked schoolsIndiana, 42 ranked schoolsIowa, 30 ranked schoolsKansas, 25 ranked schoolsKentucky, 29 ranked schoolsLouisiana, 22 ranked schoolsMaine, 17 ranked schoolsMaryland, 26 ranked schoolsMassachusetts, 64 ranked schoolsMichigan, 41 ranked schoolsMinnesota, 35 ranked schoolsMississippi, 14 ranked schoolsMissouri, 45 ranked schoolsMontana, 8 ranked schoolsNebraska, 19 ranked schoolsNevada, 4 ranked schoolsNew Hampshire, 12 ranked schoolsNew Jersey, 27 ranked schoolsNew Mexico, 10 ranked schoolsNew York, 115 ranked schoolsNorth Carolina, 54 ranked schoolsNorth Dakota, 9 ranked schoolsOhio, 61 ranked schoolsOklahoma, 22 ranked schoolsOregon, 21 ranked schoolsPennsylvania, 107 ranked schoolsRhode Island, 10 ranked schoolsSouth Carolina, 32 ranked schoolsSouth Dakota, 12 ranked schoolsTennessee, 37 ranked schoolsTexas, 81 ranked schoolsUtah, 8 ranked schoolsVermont, 9 ranked schoolsVirginia, 43 ranked schoolsWashington, 24 ranked schoolsWest Virginia, 14 ranked schoolsWisconsin, 33 ranked schoolsWyoming, 1 ranked schools

NCAA divisions

NCAA Division I

340 ranked schools

See the top 10

NCAA Division II

252 ranked schools

See the top 10

NCAA Division III

397 ranked schools

See the top 10

How the rankings work

Reach ranks every eligible US college Instagram account once a quarter. Results are frozen when they publish and change only through a dated correction listed below.

1,000

followers minimum at quarter end

6

posts minimum for engagement

3 sizes

by full-time enrollment

Sep 30, 2026

data through

Computed Oct 1, 2026

  • Small, under 3,000 students
  • Medium, 3,000 to 9,999
  • Large, 10,000 or more

Follower growth

Growth is the change in followers across the quarter as a percent of the starting count. It uses the counts closest to the first and last day, within 7 and 3 days.

Engagement rate

Engagement is the median of each post's likes plus comments divided by followers. The median keeps one viral post from winning a list.

Who qualifies

  • A US school account with at least 1,000 followers at quarter end
  • At least 6 posts in the quarter for engagement lists
  • A follower count near the quarter start for growth lists
  • Size lists include 4-year schools only, grouped by IPEDS full-time enrollment
  • Standalone law, MD and DO schools are left out

Tied schools share a rank and are listed alphabetically.

The two metrics are ranked separately and never blended.

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