How two campuses turn data into posts· Oct. 15Save your seat
Q3 2026 rankingsData through Sep 30, 2026

Top Minnesota College Instagram Accounts

35 Minnesota schools ranked on follower growth and median engagement rate for Q3 2026.

Minnesota

35 ranked schools

Follower growth from Jul 1 to Sep 30, 2026

  1. 1SU
    Southwest Minnesota State University
    @smsutoday
    +9.86%
  2. 2MM
    Minnesota State University Moorhead
    @msumoorhead
    +7.97%
  3. 3UM
    University of Minnesota-Duluth
    @umnduluth
    +6.79%
  4. 4AU
    Augsburg University
    @augsburguniversity
    +6.28%
  5. 5UM
    University of Minnesota-Rochester
    @umrochester
    +6.06%
  6. 6MU
    Minnesota State University-Mankato
    @mnstatemankato
    +6.03%
  7. 7CP
    Concordia University-Saint Paul
    @concordiastpaul
    +5.99%
  8. 8CU
    Capella University
    @capellau
    +5.77%
  9. 9SU
    Saint Johns University
    @csbsju
    +5.73%
  10. 10CC
    Carleton College
    @carletoncollege
    +5.67%

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Median engagement rate per post, Jul 1 to Sep 30, 2026

  1. 1SU
    Southwest Minnesota State University
    @smsutoday
    6.24%
  2. 2MC
    Martin Luther College
    @martinluthercollege
    4.42%
  3. 3SU
    Saint Johns University
    @csbsju
    4.36%
  4. 4MM
    Minnesota State University Moorhead
    @msumoorhead
    3.61%
  5. 5BU
    Bemidji State University
    @bemidjistate
    3.56%
  6. 6BC
    Bethany Lutheran College
    @bethanylutherancollege
    3.30%
  7. 7WU
    Winona State University
    @winonastateu
    3.20%
  8. 8CC
    Carleton College
    @carletoncollege
    3.10%
  9. 9UP
    University of Northwestern-St Paul
    @northwesternmn
    3.04%
  10. 10UM
    University of Minnesota-Crookston
    @umncrookston
    2.99%

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How the rankings work

Reach ranks every eligible US college Instagram account once a quarter. Results are frozen when they publish and change only through a dated correction listed below.

1,000

followers minimum at quarter end

6

posts minimum for engagement

3 sizes

by full-time enrollment

Sep 30, 2026

data through

Computed Oct 1, 2026

  • Small, under 3,000 students
  • Medium, 3,000 to 9,999
  • Large, 10,000 or more

Follower growth

Growth is the change in followers across the quarter as a percent of the starting count. It uses the counts closest to the first and last day, within 7 and 3 days.

Engagement rate

Engagement is the median of each post's likes plus comments divided by followers. The median keeps one viral post from winning a list.

Who qualifies

  • A US school account with at least 1,000 followers at quarter end
  • At least 6 posts in the quarter for engagement lists
  • A follower count near the quarter start for growth lists
  • Size lists include 4-year schools only, grouped by IPEDS full-time enrollment
  • Standalone law, MD and DO schools are left out

Tied schools share a rank and are listed alphabetically.

The two metrics are ranked separately and never blended.

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