How two campuses turn data into posts· Oct. 15Save your seat
Q3 2026 rankingsData through Sep 30, 2026

Top Missouri College Instagram Accounts

45 Missouri schools ranked on follower growth and median engagement rate for Q3 2026.

Missouri

45 ranked schools

Follower growth from Jul 1 to Sep 30, 2026

  1. 1UC
    University of Missouri-Kansas City
    @umkcinkansascity
    +18.22%
  2. 2KI
    Kansas City Art Institute
    @kcartinstitute
    +17.62%
  3. 3UL
    University of Missouri-St Louis
    @umsl
    +15.86%
  4. 4CU
    Calvary University
    @calvaryuniversity
    +13.13%
  5. 5LU
    Lincoln University
    @lubluetigers
    +8.16%
  6. 6WC
    William Jewell College
    @williamjewellcollege
    +7.98%
  7. 7HU
    Harris-Stowe State University
    @harrisstowe
    +7.38%
  8. 8MU
    Missouri Western State University
    @missouriwestern
    +7.21%
  9. 9MU
    Mission University
    @missionu_
    +7.11%
  10. 10MU
    Missouri Baptist University
    @mobaptistu
    +6.93%

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Median engagement rate per post, Jul 1 to Sep 30, 2026

  1. 1MU
    Missouri Baptist University
    @mobaptistu
    4.47%
  2. 2WC
    William Jewell College
    @williamjewellcollege
    4.13%
  3. 3CC
    Cottey College
    @cotteycollege
    3.62%
  4. 4MU
    Mission University
    @missionu_
    3.40%
  5. 5SU
    Southwest Baptist University
    @sbuniv
    3.21%
  6. 6DU
    Drury University
    @druryuniversity
    3.19%
  7. 7EU
    Evangel University
    @evangel_university
    3.15%
  8. 8MU
    Missouri Southern State University
    @mosolions
    2.92%
  9. 9WU
    William Woods University
    @williamwoodsu
    2.87%
  10. 10RU
    Rockhurst University
    @rockhurstuniversity
    2.64%

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How the rankings work

Reach ranks every eligible US college Instagram account once a quarter. Results are frozen when they publish and change only through a dated correction listed below.

1,000

followers minimum at quarter end

6

posts minimum for engagement

3 sizes

by full-time enrollment

Sep 30, 2026

data through

Computed Oct 1, 2026

  • Small, under 3,000 students
  • Medium, 3,000 to 9,999
  • Large, 10,000 or more

Follower growth

Growth is the change in followers across the quarter as a percent of the starting count. It uses the counts closest to the first and last day, within 7 and 3 days.

Engagement rate

Engagement is the median of each post's likes plus comments divided by followers. The median keeps one viral post from winning a list.

Who qualifies

  • A US school account with at least 1,000 followers at quarter end
  • At least 6 posts in the quarter for engagement lists
  • A follower count near the quarter start for growth lists
  • Size lists include 4-year schools only, grouped by IPEDS full-time enrollment
  • Standalone law, MD and DO schools are left out

Tied schools share a rank and are listed alphabetically.

The two metrics are ranked separately and never blended.

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