How two campuses turn data into posts· Oct. 15Save your seat
Q3 2026 rankingsData through Sep 30, 2026

Top Virginia College Instagram Accounts

43 Virginia schools ranked on follower growth and median engagement rate for Q3 2026.

Virginia

42 ranked schools

Follower growth from Jul 1 to Sep 30, 2026

  1. 1MU
    Mary Baldwin University
    @marybaldwinuniversity
    +18.62%
  2. 2BU
    Bluefield University
    @bluefield_university
    +11.66%
  3. 3BU
    Batten University
    @battenuniversity
    +8.77%
  4. 4RU
    Regent University
    @regentuniversity
    +7.73%
  5. 5AU
    Averett University
    @averettnews
    +6.92%
  6. 6SU
    Shenandoah University
    @shenandoahuniversity
    +6.68%
  7. 7LU
    Liberty University
    @libertyuniversity
    +6.41%
  8. 8VI
    Virginia Military Institute
    @virginiamilitaryinstitute
    +6.32%
  9. 9UW
    University of Virginia's College at Wise
    @uva_wise
    +6.07%
  10. 10VU
    Virginia State University
    @officialvsutrojans
    +5.87%

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Median engagement rate per post, Jul 1 to Sep 30, 2026

  1. 1SU
    Southern Virginia University
    @svuedu
    4.77%
  2. 2HU
    Hollins University
    @hollinsuniversity
    4.48%
  3. 3CU
    Christopher Newport University
    @christophernewportu
    4.28%
  4. 4UW
    University of Virginia's College at Wise
    @uva_wise
    4.23%
  5. 5AU
    Averett University
    @averettnews
    4.14%
  6. 6BN
    Bon Secours Memorial College of Nursing
    @BSMCON
    4.01%
  7. 7BU
    Bluefield University
    @bluefield_university
    3.70%
  8. 8HC
    Hampden-Sydney College
    @hsc1776
    3.69%
  9. 9VU
    Virginia Polytechnic Institute and State University
    @virginia.tech
    3.60%
  10. 10WM
    William & Mary
    @william_and_mary
    3.47%

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How the rankings work

Reach ranks every eligible US college Instagram account once a quarter. Results are frozen when they publish and change only through a dated correction listed below.

1,000

followers minimum at quarter end

6

posts minimum for engagement

3 sizes

by full-time enrollment

Sep 30, 2026

data through

Computed Oct 1, 2026

  • Small, under 3,000 students
  • Medium, 3,000 to 9,999
  • Large, 10,000 or more

Follower growth

Growth is the change in followers across the quarter as a percent of the starting count. It uses the counts closest to the first and last day, within 7 and 3 days.

Engagement rate

Engagement is the median of each post's likes plus comments divided by followers. The median keeps one viral post from winning a list.

Who qualifies

  • A US school account with at least 1,000 followers at quarter end
  • At least 6 posts in the quarter for engagement lists
  • A follower count near the quarter start for growth lists
  • Size lists include 4-year schools only, grouped by IPEDS full-time enrollment
  • Standalone law, MD and DO schools are left out

Tied schools share a rank and are listed alphabetically.

The two metrics are ranked separately and never blended.

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