Many osteopathic schools are the whole institution, not a college inside one, and several run a separate account per campus. Their content leans on students and campus life where allopathic programs lean on research.
Medians across 38 tracked DO-program Instagram accounts · last 30 days
3.1%
+1.5 pt vs main accountsengagements ÷ followers
1.9
-1.5 posts/wk vs main accountsposts / week
Graduation/Commencement
4.3% median ER · 35 posts
+1.5%
+0.1 pt vs main accountsfollowers, last 30 days
Across 36 tracked DO-program Instagram accounts, the median engagement rate is 3.1 percent, and across 38 the median cadence is 1.9 posts per week.
This cohort entered the catalog in September 2026 and is the smaller of the two medical segments, so several figures rest on a modest sample.
DO program accounts post most on Wednesdays between 3 and 5 PM local time, across 37 tracked accounts.
Across 35 Graduation/Commencement posts in the last 30 days, tracked DO-program Instagram accounts earn a median engagement rate of 4.3 percent — the highest of any content type.
Across 35 posts in this category, Graduation/Commencement posts have a median engagement rate of 4.3 percent.
Across 33 posts in this category, Campus Traditions posts have a median engagement rate of 3.0 percent.
Across 39 posts in this category, Campus Life posts have a median engagement rate of 2.8 percent.
Among the 7 tracked institutions with Under 1K students, the median follower count is 3,497 followers.
Among the 20 tracked institutions with 1K – 5K students, the median follower count is 3,745 followers.
Among the 5 tracked institutions with 5K – 10K students, the median follower count is 4,600 followers.
Among the 4 tracked institutions with 10K – 20K students, the median follower count is 4,032 followers.
Among the 2 tracked institutions with 30K+ students, the median follower count is 5,350 followers.
Figures cover the last 30 days of posts. Last updated October 13, 2026.
Explore the full Instagram benchmarks →DO program accounts grow a median +1.5 percent in 30 days on Instagram, across 5 accounts.
On Instagram, the median 30-day follower growth across 5 tracked accounts is +1.5 percent.
The COCA-accredited osteopathic programs, a younger and faster-growing sector than the allopathic one. Many are freestanding health-sciences institutions, and the multi-campus ones teach the same curriculum in several states at once.
Campus accounts sharing one institution are planned together and reported separately, so a branch campus is not judged by the flagship's numbers. Comparison runs against other osteopathic schools.
Reach keeps every campus in one calendar with the rest of the institution, measured against MD-program peers.
Colleges of osteopathic medicine run their campus accounts in Reach and benchmark against other DO programs. We will list them here as they agree to be named.
Each campus account is planned in the shared calendar and reported on its own, so a newer branch is not measured against the founding campus.
Other COCA-accredited osteopathic programs. Because many of these schools post from a main institutional account rather than a college sub-account, the cohort is built to include both.
Osteopathic schools post proportionally more about students and campus life and less about research, which tracks the sector's primary-care and community-placement mission.
Newer programs join the cohort as soon as they are tracked, and the sample size travels with every figure so you can see how thin or deep a number is.
Reach measures how higher education social teams actually post, so you can compare your own accounts against the cohorts these figures come from and see the gap in your own numbers.