An MD program's account competes for attention with the university that houses it, and posts to a narrower audience than the parent brand. Its content skews further toward research and academic work than almost any cohort we track.
Medians across 143 tracked MD-program Instagram accounts · last 30 days
2.2%
+0.6 pt vs main accountsengagements ÷ followers
1.9
-1.5 posts/wk vs main accountsposts / week
Graduation/Commencement
5.6% median ER · 34 posts
+1.7%
+0.4 pt vs main accountsfollowers, last 30 days
Across 138 tracked MD-program Instagram accounts, the median engagement rate is 2.2 percent, and across 143 the median cadence is 1.9 posts per week.
These programs entered the catalog in September 2026, so follower-growth and seasonal figures cover a short history and will deepen as it accrues.
MD program accounts post most on Fridays between 3 and 5 PM local time, across 141 tracked accounts.
Across 34 Graduation/Commencement posts in the last 30 days, tracked MD-program Instagram accounts earn a median engagement rate of 5.6 percent — the highest of any content type.
Across 34 posts in this category, Graduation/Commencement posts have a median engagement rate of 5.6 percent.
Across 40 posts in this category, Club & Organization Highlight posts have a median engagement rate of 2.5 percent.
Across 87 posts in this category, Campus Traditions posts have a median engagement rate of 2.4 percent.
Among the 6 tracked institutions with Under 1K students, the median follower count is 1,664 followers.
Among the 28 tracked institutions with 1K – 5K students, the median follower count is 8,118 followers.
Among the 18 tracked institutions with 5K – 10K students, the median follower count is 3,535.5 followers.
Among the 39 tracked institutions with 10K – 20K students, the median follower count is 6,365 followers.
Among the 22 tracked institutions with 20K – 30K students, the median follower count is 5,532.5 followers.
Among the 30 tracked institutions with 30K+ students, the median follower count is 8,676.5 followers.
Figures cover the last 30 days of posts. Last updated October 13, 2026.
Explore the full Instagram benchmarks →MD program accounts grow a median +1.7 percent in 30 days on Instagram, across 11 accounts.
On Instagram, the median 30-day follower growth across 11 tracked accounts is +1.7 percent.
Every LCME-accredited allopathic program in the country — most of them embedded in a research university with an academic medical center attached. The account speaks for the school of medicine, not the hospital or the university.
Benchmarks compare a school of medicine against other MD programs rather than against its parent university, whose follower count would swamp it. Research, match-day and faculty content are categorized separately so the mix is visible.
Reach plans the school of medicine's account beside the university's other channels, and benchmarks it against osteopathic programs.
Schools of medicine track their accounts in Reach and compare against other MD programs rather than their parent university. Named programs will appear here once they have agreed to be listed.
Most run their own. The audiences barely overlap — prospective medical students, residents, faculty and referring physicians are not who the university's main account is talking to.
Other MD programs — including the standalone medical schools that post from a main institutional account rather than a sub-account, which a plain account-type comparison would miss.
Research and academic posts make up more of this cohort's volume than campus life does, which is the reverse of most higher-ed accounts. The ranking beneath orders categories by median engagement, not volume.
Yes. Match week, white coat and commencement all sit in the same calendar as recruitment content, with approvals routed to whoever owns each.
Reach measures how higher education social teams actually post, so you can compare your own accounts against the cohorts these figures come from and see the gap in your own numbers.