An MD program's account competes for attention with the university that houses it, and posts to a narrower audience than the parent brand. Its content skews further toward research and academic work than almost any cohort we track.
Every LCME-accredited allopathic program in the country — most of them embedded in a research university with an academic medical center attached. The account speaks for the school of medicine, not the hospital or the university.
Benchmarks compare a school of medicine against other MD programs rather than against its parent university, whose follower count would swamp it. Research, match-day and faculty content are categorized separately so the mix is visible.
Reach plans the school of medicine's account beside the university's other channels, and benchmarks it against osteopathic programs.
Schools of medicine track their accounts in Reach and compare against other MD programs rather than their parent university. Named programs will appear here once they have agreed to be listed.
Most run their own. The audiences barely overlap — prospective medical students, residents, faculty and referring physicians are not who the university's main account is talking to.
Other MD programs — including the standalone medical schools that post from a main institutional account rather than a sub-account, which a plain account-type comparison would miss.
Research and academic posts make up more of this cohort's volume than campus life does, which is the reverse of most higher-ed accounts. The ranking beneath orders categories by median engagement, not volume.
Yes. Match week, white coat and commencement all sit in the same calendar as recruitment content, with approvals routed to whoever owns each.
Reach measures how higher education social teams actually post, so you can compare your own accounts against the cohorts these figures come from and see the gap in your own numbers.