Applicants arrive already knowing your rankings, bar passage and employment numbers. What the account can still move is who teaches, what the clinics take on, and where graduates end up practising.
Medians across 43 tracked law school Instagram accounts · last 30 days
1.1%
-0.5 pt vs main accountsengagements ÷ followers
2.6
-0.8 posts/wk vs main accountsposts / week
Campus Traditions
2.3% median ER · 38 posts
+1.5%
+0.2 pt vs main accountsfollowers, last 30 days
Across 41 tracked law school Instagram accounts, the median engagement rate is 1.1 percent, and across 43 the median cadence is 2.6 posts per week.
This cohort has grown quickly through 2026, so the trailing months carry far more posts than the earlier ones and long-range comparisons will firm up as history accrues.
Law school accounts post most on Fridays between 10 AM and 2 PM local time, across 42 tracked accounts.
Across 38 Campus Traditions posts in the last 30 days, tracked law school Instagram accounts earn a median engagement rate of 2.3 percent — the highest of any content type.
Across 38 posts in this category, Campus Traditions posts have a median engagement rate of 2.3 percent.
Across 37 posts in this category, Campus Life posts have a median engagement rate of 1.6 percent.
Across 67 posts in this category, Alumni Features posts have a median engagement rate of 1.2 percent.
Among the 15 tracked institutions with Under 1K students, the median follower count is 4,071 followers.
Among the 1 tracked institutions with 1K – 5K students, the median follower count is 9,438 followers.
Among the 3 tracked institutions with 5K – 10K students, the median follower count is 7,363 followers.
Among the 9 tracked institutions with 10K – 20K students, the median follower count is 18,372 followers.
Among the 8 tracked institutions with 20K – 30K students, the median follower count is 25,874 followers.
Among the 7 tracked institutions with 30K+ students, the median follower count is 26,913 followers.
Figures cover the last 30 days of posts. Last updated October 13, 2026.
Explore the full Instagram benchmarks →Law school accounts grow a median +1.5 percent in 30 days on Instagram, across 17 accounts.
On Instagram, the median 30-day follower growth across 17 tracked accounts is +1.5 percent.
JD programs, whether a college inside a university or a freestanding law school with no undergraduates at all. Their audience is applicants, practising alumni, and the firms and courts that hire graduates.
A law school is benchmarked against other law schools rather than the university above it, and the 1L year — orientation, moot court, clinic launches — is planned as a season with approvals routed to whoever owns each.
Reach runs the law school's calendar next to the wider institution's, and benchmarks it beside medical programs.
Law schools plan JD recruitment and 1L cycles in Reach and benchmark against other law schools rather than the university above them. We will name them here as they agree to it.
Other law schools — including the freestanding ones that post from a main institutional account rather than a college sub-account, which a plain account-type comparison would leave out.
The things no table carries: faculty scholarship, what the clinics take on, and which practices graduates actually enter. Applicants compare those after the numbers, not before.
It is one of this cohort's heaviest content seasons — proportionally far more than at institutions generally. Treating it as a sequence rather than a week of posts is most of the work.
Yes, and in this cohort they overlap more than elsewhere: a practising alumni network is something applicants are shopping for, so alumni features do recruitment work too.
Reach measures how higher education social teams actually post, so you can compare your own accounts against the cohorts these figures come from and see the gap in your own numbers.